Target Market Of The Wild Atlantic Waves Adventure Centre - Samples

Question: Discuss about the Target Market Of The Wild Atlantic Waves Adventure Centre. Answer: The Wild Atlantic Waves Adventure Centre is owned by Bradley Johnston and is a company that offers a varied range of tourism activities and services for both children and adults. Bradley Johnston has been the owner of the premises from the beginning of 2017 where he plans to locate his venture with some help from the Local enterprise office. Target market A major part of the target market would include tourists as Ireland West Knock Airport has increased inward flights and the company hopes in increasing their marking investment such that they can ensure that the activities offered by them become a major part of any tourist visiting Ireland. Another essential market includes the primary and secondary schools around the region that can be encouraged to use the company venue for summer schools, outdoor camps, birthday parties and transition years. A large population of holiday homes in the surrounding region is another lucrative target. The company plans on approaching the W.B Yeats enthusiasts and local business owners to encourage the silver surfers, that is, the tourist surfers of the 40-50 age groups to add the activities offered by the company into their bucket list for the things that they can do in Ireland. They also plan to develop networks with various language schools in order to improve international links. Popular sports in the area include cycling and triathlons and the company wants to approach and encourage these sports clubs to use their venue as training retreats preceding the competitions that take place. These are the range of target markets that the company plans on approaching. Media Planning Digital media is an excellent place formarketing where a large population of travelers can be reached (Stelzner 2014). Water and adventure sports is already trending in various social media platforms (Tiago and Verssimo 2014). The company can attempt at promoting themselves through various digital platforms as an interesting venue to visit and have fun for people traveling in Ireland and want to experience the wild Atlantic on the Irish coast .. The lonely planet guide has indentified the region as one of the top destinations to visit in the world, which encourages people to visit the area while exploring Ireland . Social media Using social media can use these regional promotions as an added asset for appealing to a large population of people (Jussila, Krkkinen and Aramo-Immonen 2014). A company page needs to be made in every popular social media like facebook, instagram, twitter and others. Numerous travel sites can be approached for promotions Paid promotions can be carried out on Facebook and Instagram which will help in spreading the awareness about the activities they offer. A company page for online bookings needs to be made and promoted on all of their social media pages, so that people can make bookings while planning their itinerary. A youtube page can be made where promotional videos displaying the fun activities offered by them, can be posted (Gardner and Lehnert 2016). This way the people can visualize the experiences they are going to have. Investing is good photographers and videographers. Sharing various user generated content from people who have already visited the area talking about their experiences (Richter and Torstensson 2016). Holding numerous give away promotional contests on social media. Introducing interesting components The company should plan to introduce some more components in order to develop better business from both local as well as international tourists (Becker 2016). A tourist office in the company venue can prove very beneficial, as there would be a huge influx of local as well as international tourists, most of whom might want to experience the uniqueness of the location and the exciting adventures too. Another interesting component would be to introduce gym surf schools where locals as well as visitors would be able to enroll themselves to learn surfing and that would definitely be beneficial for the business. Another appealing component can be added to the list of adventure sports and that is standup paddling. It is a kind of water sport, which has recently become very popular and involves a surf style board with a long paddle. A number of people are very much into this particular watersport because it is mix of surfing and canoeing. This initiative would attract a lot of clients interested in trying out new things. Last but not the least, an aesthetic as well as energy filled logo needs to be designed for the company. A company logo has a lo t to it than just aesthetics. Many customers judge an entire organization solely on the basis of the company logo. So it is essential to hire a good graphic designer to be able to design an appropriate logo that would speak out about the amount of fun they could have if they availed the company services. Short term expectations 1st year- Promotions through social media would reach at least 10 percent of the local population and about 0.5 percent of the international population Qualified graduated from local institutes will be employed. Collaboration with Failte islands. Long term expectations- 4nd year- A large customer base will already be established. Promotions through social media will increase by 5 percent in case of local market and 0.25 in case of international population. Employments made from local IT institutes will have helped in understanting sales patterns, making new strategies. A group of loyal employees will work towards a better future of the company. Influx of international customers due to social media promotions. 5th year- A slight increase in sales. Improved reach through promotions. Introduction of new adventure activities that would spike up the customer base. Contribution towards Irish tourism. Increased visibility of the company in international as well as local markets. Larger development. References Becker, E., 2016.Overbooked: The exploding business of travel and tourism. Simon and Schuster. Gardner, J. and Lehnert, K., 2016. What's new about new media? How multi-channel networks work with content creators.Business Horizons,59(3), pp.293-302. Jussila, J.J., Krkkinen, H. and Aramo-Immonen, H., 2014. Social media utilization in business-to-business relationships of technology industry firms.Computers in Human Behavior,30, pp.606-613. Richter, F. and Torstensson, C., 2016. Strategic management of social media: How to design content on Facebook and Instagram to promote interaction from followers.Stelzner, M. (2014). 2014 Social Media Marketing Industry Report.Social media examiner, 1-52. Tiago, M.T.P.M.B. and Verssimo, J.M.C., 2014.Digital marketing and social media: Why bother?.Business Horizons,57(6), pp.703-708.